Brand & Branding Concepts
Effective branding can result in higher sales of not only one product, but of other products associated with the brand. If a customer loves and trusts a brand, he/she is more likely to try other products offered by the company.
The physiological aspect, also known as the branding image, is symbolic and created within the minds of people, consisting of all the information and expectations associated with a product, service or the company providing them.
The experiential aspect, also known as the brand experience, simply put consists of the sum of all points of contact with the brand.
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